Sökning: "marketing information"

Visar resultat 1 - 5 av 1959 uppsatser innehållade orden marketing information.

  1. 1. Konsumentbeteenden och hållbarhet. En kvalitativ studie av hur konsumentbeteenden påverkar hållbarhetsaspekterna av online försäljning av kosmetiska produkter, inklusive returer

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Smilla Seeger; Alice Svensson; [2024-02-12]
    Nyckelord :Consumer behaviour; digitalisation; cosmetics; returns; buyer-decision-progress; cognitive dissonance; secondary market;

    Sammanfattning : The ever-growing e-commerce brings many opportunities for society's consumers and businesses. Digitization has strongly contributed to these opportunities and has, among other things, facilitated the search for information and increased the range for the customer. LÄS MER

  3. 2. AI: A helping hand for digital marketing agencies? : AI: En hjälpande hand för digitala marknadsföringsbyråer?

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Hampus Ekman; Erik Strand; [2024]
    Nyckelord :GPT-3; Digital marketing; Artificial intelligence; Efficiency; Streamlining; Processes; Content generation.;

    Sammanfattning : This study evaluates whether generative AI tools built on the language model GPT-3 can streamline the processes of digital marketing agencies. The method used for gathering qualitative data was two sets of semi-structured individual interviews with different digital marketing agencies. LÄS MER

  4. 3. ”Shame of missing out”, det nya FOMO : En kvalitativ intervjustudie om hur känslor hos unga kvinnor upplevs när influencers uppmanar till konsumtion på Instagram.

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Alice Klevfors; Nilsson Isabell; [2024]
    Nyckelord :Impulsive consumption; FOMO; SOMO; influencer marketing; relationship building; Instagram; emotions; qualitative interview study; thematic analysis; young women; Sweden; Impulsiv konsumtion; FOMO; SOMO; influencer marketing; relationsskapande; Instagram; känslor; kvalitativ intervjustudie; tematisk analys; unga kvinnor; Sverige;

    Sammanfattning : With the increasing trust and power of influencers on social media, more research and information are needed on how influencers affect the emotions of their followers. The climate that exists on social media today contributes to calls for unsustainable consumption, which is something that influencers in particular contribute to. LÄS MER

  5. 4. Are consumers inattentive to fuel saving for Electric Vehicles? A stated choice experiment

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :Lanxi Ji; [2024]
    Nyckelord :Climate Change; Electric Vehicle; Stated Choice Experiment;

    Sammanfattning : The transition to electric vehicles (EVs) is a crucial component of the global green transition within the transport sector, where EVs are often characterized by higher initial costs. This study investigates whether enhancing the salience of fuel savings information influences consumer decisions towards EVs, amidst criticisms of manufacturers like Tesla for leveraging such information in marketing strategies. LÄS MER

  7. 5. "Man blir en gladare och friskare människa av körsång" : En kvalitativ innehållsanalys om religiösa organisationers arrangerade aktiviteter och hur dessa marknadsförs

    Kandidat-uppsats, Karlstads universitet

    Författare :Emilia Fransson; [2024]
    Nyckelord :Religious organizations; Activities; Internet; Website; Marketing; Content Analysis;

    Sammanfattning : The present study has two aims. Firstly, it investigates whether religious organizations in the Stockholm area have adapted and designed activities for different target groups. Secondly, it explores the means by which such activities are marketed. LÄS MER