Sökning: "marketing management in the small firm"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden marketing management in the small firm.

  1. 1. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sejin Hahn; Sarafat Hossain; [2021]
    Nyckelord :Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

    Sammanfattning : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. LÄS MER

  3. 2. Resources influencing the growth of a firm at different stages: A qualitative study of Vietnamese SMEs in the IT Sector

    Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Maiful Begum; Dang Hong Thai; [2020]
    Nyckelord :SME; IT sector; Growth; Growth Stages; Resources;

    Sammanfattning : This research aims to identify the key resources influencing the growth of IT-based SMEs in Vietnam in 5 different growth stages which were developed by Churchill and Lewis (1983); and we also demonstrated the process how such key resources are created, acquired, accumulated and exploited for the growth accordingly. We interviewed 4 founding members of 4 companies to collect the primary data and used some internet sources for secondary data. LÄS MER

  4. 3. The importance of buffalo milk in the curd manufacture of Sri Lanka

    Kandidat-uppsats, SLU/Department of Molecular Sciences

    Författare :Jennifer Hallqvist; [2019]
    Nyckelord :Sri Lanka; curd; Meekiri; Deekiri; buffalo milk; milk composition; milk fat; fermented milk products;

    Sammanfattning : Sri Lanka is a developing country located south of India, in the Indian ocean. It is a country with multiple cultures, ethnicities and languages, and it is rated as “high” on the Human Development Index (HDI). The total population is 20.9 million, of which 28% are employed in the agricultural primary production. LÄS MER

  5. 4. Social media marketing of SMEs in regional Sweden : A study of the automotive sales industry

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Robin Björk; Jesper Lindbom; Ville Piirilä; [2019]
    Nyckelord :;

    Sammanfattning : Abstract   Background The recent developments in technology have resulted in an emergence of social media platforms and they are now an essential part of everyday lives of consumers and businesses. Since a lot of companies utilize social media in their marketing activities, the marketing strategies of small and medium sized enterprises (SMEs) have changed from the traditional practises. LÄS MER

  7. 5. How firms can reduce the risks with fixed price contracts

    Uppsats för yrkesexamina på avancerad nivå, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Alexander Aniol; [2017]
    Nyckelord :;

    Sammanfattning : Firms have had difficulties in dealing with the risks that occur when providing fixed price contracts (FP) for both small – scale and large – scale projects to involved customers. This is general for the most companies surveying customers with the development for a product or service in the IT – industry. LÄS MER