Sökning: "marketing mix physical evidence"
Visar resultat 1 - 5 av 9 uppsatser innehållade orden marketing mix physical evidence.
1. Storvreta IBK:s arbete med marknadsföringsmixen : En kvalitativ undersökning om hur Storvreta IBK arbetar med marknadsföringsmixen för att skapa ett attraktivt evenemang
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Innebandyklubben Storvreta IBK leder publikligan i Svenska Superligan och har länge haft höga publiksiffror. Detta bevisar att Storvreta IBK har ett attraktivt evenemang att erbjuda och andra klubbar har tagit inspiration från dem kring upplägg och liknande. LÄS MER
2. The influence of marketing mix, on the student’s choice of University – Two State Universities in Sweden.
Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : Aim: The aim of the study is to determine if the traditional services marketing mix influence the students, when selecting a university. Methodology: The work adopts a case study approach using qualitative method in the collection of data via the use of structural interviews. LÄS MER
3. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm
Kandidat-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. LÄS MER
4. How firms can reduce the risks with fixed price contracts
Uppsats för yrkesexamina på avancerad nivå, Blekinge Tekniska Högskola/Institutionen för industriell ekonomiSammanfattning : Firms have had difficulties in dealing with the risks that occur when providing fixed price contracts (FP) for both small – scale and large – scale projects to involved customers. This is general for the most companies surveying customers with the development for a product or service in the IT – industry. LÄS MER
5. E-handeln är det nya svarta ...så var noga med hur du stylar den.
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Ever since Internet revolutionized the world, e-stores and e-commerce has grown into becoming a natural part of consumer's everyday life. Much thanks to it's facilitative and time saving characteristics. Online, consumers are provided with a huge assortment and the opportunity to shop any time they like. LÄS MER