Sökning: "marketing of software"

Visar resultat 1 - 5 av 158 uppsatser innehållade orden marketing of software.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  3. 2. The Missing Student: Construction of an Alternate Reality Game – A pitch to attract applicants to the Game Design & Technology Master’s programme

    Kandidat-uppsats, Göteborgs universitet/Institutionen för data- och informationsteknik

    Författare :William Andersson; Karim El-Nahass; Oscar Forsyth; Katri Lantto; Ludvig Lemner; Sara Stråhle; [2023-03-03]
    Nyckelord :ARG; Alternate Reality Game; Marketing; Advertisement; Master’s program; Game Design; Modularity;

    Sammanfattning : The master’s program Game Design & Technology at the University of Gothenburg wants to try new ways of marketing the program to potential students and has created this Bachelor’s for that purpose. By advertising using a game, one reaches people that are already interested in the area and by having an interactive advertisement such as an Alternate Reality Game (ARG) one can have the target group interact with each other further solidifying their interest. LÄS MER

  4. 3. Evaluation of Rust Codebases Using Public Information

    Master-uppsats, Lunds universitet/Institutionen för datavetenskap

    Författare :Emil Eriksson; [2023]
    Nyckelord :Rust; Code Evaluation; Open Source; Crates.io; Cargo; GraphQL; Query; Dependencies; Technology and Engineering;

    Sammanfattning : Understanding the content of a software project is a complex endeavour. While the Rust programming language promises developers a safer programming language, a program may still include vulnerable code through its dependencies. LÄS MER

  5. 4. A study on the association of firm-generated content on Instagram, affective customer engagement, and positive electronic word of mouth: Evidence from food industry of Pakistan

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Muhammad Usman Anwar; Usman Younis; [2023]
    Nyckelord :Firm generated content; Affective customer engagement; Perceived enjoyment; Perceived originality; Positive electronic word of mouth;

    Sammanfattning : In marketing literature, the consumer engagement concept has gained the significant attention of researchers. Based on the stimuli-organism-response (S-O-R) framework, current research proposed to analyze the association between consumers' perception of characteristics of firm-generated content (FGC) on Instagram and positive electronic word of mouth by consumers through affective consumer engagement. LÄS MER

  7. 5. Könsstereotyper och könsroller i marknadsföring inom sport- och hälsobranschen : En undersökning kring hur könsstereotypisk reklam inom sport- och hälsobranschen påverkar konsumenters syn på varumärket samt köpintentionen.

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Mehreen Islam; Kevine Ngao Loembe; Neha Kaur; [2023]
    Nyckelord :Gender stereotypes; Gender marketing; Brand image; Purchase intention; Attitude; Consumer behavior; Values; Norms.; Könsstereotyper; Varumärkesimage; Köpintention; Attityd; Konsumentbeteende; Värderingar; Normer;

    Sammanfattning : Denna studie undersöker effekterna av könsstereotypisk marknadsföring inom sport- och hälsobranschen. Forskningsfrågorna tar upp effekterna av både könsstereotypisk och icke-könsstereotypisk marknadsföring på varumärkesimage samt hur det påverkar konsumenters köpintention. LÄS MER