Sökning: "marketing persona"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden marketing persona.

1. 1. Do consumers trust it? : Exploring consumers trust in artificial intelligence personalization

   M1-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Ebba Viberg; Louise Halldén; [2023]
   Nyckelord :Artificial Intelligence; personalization; Artificial Intelligence personalization; consumer trust; integrity; ethics; acceptance; marketing;

   Sammanfattning : Background: Artificial intelligence (AI) personalization approaches can increasingly be seen used in society today from businesses using it to analyze the behavior of their consumers to consumers using it to find for example jobs that match their persona. AI personalization delivers unique messages to an individual based on their previous data to improve the consumer experience. LÄS MER

3. 2. Educate, entertain, and esthetically appeal with influencer marketing videos – but how? : A qualitative descriptive study of the utilization of education, entertainment, and esthetic aspects in influencer marketing videos to promote second hand fashion online stores. 

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Olivia Mikkola; Meri Viro; [2023]
   Nyckelord :Online second hand fashion store; social media influencer; store promotion; education; entertainment; esthetics;

   Sammanfattning : Background The online second-hand fashion market is a growing market that can be promoted with the help of social media and influencers. Influencers can help with store promotion as well as to promote sustainability and, therefore, promote this alternative fashion consumption style. LÄS MER

4. 3. Sensory marketing in the world of social media : A qualitative study to examine if companies can attract girls in generation Z by using sensory marketing on their social media platforms

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Sanna Jurén; Isabelle Kallenberg; [2022]
   Nyckelord :Influencer; Social media; Customer experience; Sensory marketing; Beauty products; Digital; Generation Z;

   Sammanfattning : The beauty industry has been around for centuries and keeps growing and developing daily. The industry has not been slowing down during the spread of the virus covid-19 but has had a fast platform change. Most brands today are available online and promoted by influencers on social media platforms. LÄS MER

5. 4. In the age of algorithms, what about the consumer? : A qualitative study of consumers' perceptions of and attitudes towards algorithms and how they affect the consumers' online behavior.

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Isabelle Erlandsson; [2021]
   Nyckelord :TAM; algorithms; perceptions; attitudes; autonomy; privacy; paradox of choice; adaptive behavior;

   Sammanfattning : We are moving towards a more digitalized society; we use smart devices and apps, and we can consume and search for things online. This digitalization provides for massive benefits as our behaviors translate into patterns and information on us, and companies can use this to improve their performance and revenue. LÄS MER

7. 5. ALGORITMISK INTERVENTION Om kulturarbetares arbete med Instagram

   Master-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

   Författare :Linn Gustavsson; [2019-10-10]
   Nyckelord :digitalt arbete; kulturindustri; synlighetsarbete; algoritmer; Instagram; marknadsföring; kulturarbete; disciplin;

   Sammanfattning : The topic of this study is the introduction of social networking sites as an arena for personal advertising in the culture industries. Through a case study on cultural workers’ digital labour on Instagram, the study examines the ways in which a social networking site such as Instagram disciplines its users with regard to labour time as well as cultural production. LÄS MER