Sökning: "marketing strategy of unilever and P G"

Hittade 1 uppsats innehållade orden marketing strategy of unilever and P G.

  1. 1. Cosmetic market in Vietnam

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Mai Nguyen Huu; Serene Sirikhoon; [2008]
    Nyckelord :Cosmetic; skin care; cosmetic marketing in Vietnam; environmental factor; consumer behavior; marketing mix; marketing plan;

    Sammanfattning : Introduction: Among the Asia Pacific markets, Vietnam is the fastest growing market. However, despite the high growth, the competition in Vietnam is stiff as the main competitor as Unilever, L’Oreal, Johnson & Johnson and P&G occupy the market. Therefore, cosmetic company need effective marketing plan to cope with strong competition. LÄS MER