Sökning: "marketing strategy"

Visar resultat 21 - 25 av 1613 uppsatser innehållade orden marketing strategy.

  1. 21. Du kan inte lura ett barn, eller? - En undersökning om barns skydd vid personifierad onlinereklam

    Kandidat-uppsats, Lunds universitet/Institutionen för handelsrätt

    Författare :Tomasine Cooper Ellhammar; [2023]
    Nyckelord :onlinereklam; MFL; GDPR; LEK; Barnkonventionen; DSA; TikTok; EU-kommissionen; Law and Political Science;

    Sammanfattning : With the development of digitalization, personalized online advertising has grown worldwide. This means that companies, through so-called Cookies, collect personal data about the consumer to then create online advertising based on the consumer's interests. LÄS MER

  3. 22. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Matilda Krantz; [2023]
    Nyckelord :interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

    Sammanfattning : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. LÄS MER

  4. 23. Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ivelina Petkova; Sofia Rosin; [2023]
    Nyckelord :Destination Rejuvenation; Dynamic Capabilities; Destination Repositioning; Destination Diversification; Destination Marketing; Madeira Island; Business and Economics;

    Sammanfattning : Title: Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island Date of the seminar: 2nd of May 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Ivelina Petkova & Sofia Rosin Supervisor: Magnus Nillson Keywords: Destination Rejuvenation, Dynamic Capabilities, Destination Repositioning, Destination Diversification, Destination Marketing, Madeira Island Research Purpose: The purpose of this research paper is to explore the dynamic capabilities that enable destination repositioning and diversification and investigate how they rejuvenate Madeira Island as a tourist destination. Theoretical perspective: Destination rejuvenation was originally presented as a stage in Butler's (1985) Tourism Area Life Cycle Model (TALC), however, it has become an independent focus area in research that concerns the repositioning and diversification of tourism destinations. LÄS MER

  5. 24. Evaluation of Rust Codebases Using Public Information

    Master-uppsats, Lunds universitet/Institutionen för datavetenskap

    Författare :Emil Eriksson; [2023]
    Nyckelord :Rust; Code Evaluation; Open Source; Crates.io; Cargo; GraphQL; Query; Dependencies; Technology and Engineering;

    Sammanfattning : Understanding the content of a software project is a complex endeavour. While the Rust programming language promises developers a safer programming language, a program may still include vulnerable code through its dependencies. LÄS MER

  7. 25. Inflytandet av Corporate Social Responsibility : En kvalitativ studie om hur företag interagerar Corporate Social Responsibility i sin marknadsföring

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Viktor Gullbo; Jacob Person; [2023]
    Nyckelord :Corporate Social Responsibility; Brand identity; Consumer; Corporate Social Responsibility; Varumärkesidentitet; Konsument;

    Sammanfattning : CSR-aktiviteter har blivit ett allt vanligare initiativ av företag för att kunna påverka konsumenter samt differentiera utbudet av produkter. Det är dock sällan som konsumenter blint accepterar dessa initiativ som uppriktiga handlingar och belönar inte företagen i det direkta skedet. LÄS MER