Sökning: "marknadsföring master stockholms universitet"

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  1. 1. Effects of textual and visual information in social media on international students’ choice of study destination : A qualitative study on how forms of information in social media affect international students’ decision-making with regards to the choice of study destination

    Master-uppsats, Stockholms universitet/Marknadsföring

    Författare :Niloofar Moltaji; [2018]
    Nyckelord :Social media; international students; visual and textual information; conscious and subconscious; decision-making;

    Sammanfattning : Social media has become an important tool for communication and marketing, and proper use of visual and textual information is very influential in social media marketing. Research has gone a long way explaining how information content significantly influences decision-making, however, it still lacks the knowledge about how different forms of information (such as textual, visual and audio-visual) in social media affects decision-making. LÄS MER