Sökning: "marknadsföring philip kotler"
Visar resultat 1 - 5 av 9 uppsatser innehållade orden marknadsföring philip kotler.
1. Marknadsföring av Sjömansbiblioteket : En studie i kommunikationen mellan ett specialbibliotek och dess användare
Magister-uppsats, Akademin för bibliotek, information, pedagogik och ITSammanfattning : The purpose of this Master's thesis is to examine how the Swedish Seamen's library, situated in Rosenhill Gothenburg, communicates with its users; i.e. the seamen. LÄS MER
2. Med känsla för marknadsföring - En undersökning av Roskildefestivalens marknadsföring i sociala medier och Roskilde Road Trip Malmö
Kandidat-uppsats, Lunds universitet/Avdelningen för kulturadministrationSammanfattning : The purpose of this thesis is to study the marketing of Roskilde Festival through social media and Roskilde Road Trip Malmö as a case. My main research questions are: What does the maketing of the festival look like in social media? How does the marketing of Roskilde Festival relate to three of the four P:s? Is there something special about their marketing? Has the poster and the artists on it changed compared to other years? I discuss why Roskilde Festival survives while others don’t. LÄS MER
3. Marknadsföring av folkbibliotek i teori och praktik : En studie av marknadsföringsarbetet på två folkbibliotek
Kandidat-uppsats, Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap / BibliotekshögskolanSammanfattning : The competition for people´s attention becomes harder and harder. If the libraries want to continue to attract visitors it´s important that their business is promoted. The purpose of this thesis is to in-vestigate how two public libraries work with marketing. LÄS MER
4. Marknadsföringen biblioteket : En fallstudie av Broby bibliotek
Master-uppsats, Institutionen för ABMSammanfattning : The purpose of this master thesis is to use marketing theory on the library’s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. LÄS MER
5. Ett medium som alla andra? : Folkbibliotekens marknadsföring av TV-spel mot ungdomar
Magister-uppsats, Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap / BibliotekshögskolanSammanfattning : This essay aims to investigate how Swedish Public Libraries market their activities in video games for youths. It also highlights how the library, on the basis of the unique opportunities of the video game medium, can develop this marketing to build a relationship with youths. LÄS MER