Sökning: "markus danell"
Hittade 2 uppsatser innehållade orden markus danell.
1. Competencies, Market Knowledge, and Size: How Gazelles Grow Throughout Recessions
D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : The purpose of this thesis is to find out how small successful companies; "gazelles", achieve sustainable growth throughout a recession. We (a) search for important factors, (b) find theoretical explanations for these factors, and (c) anchor our explanations to a selection of cases to further explain how and why these factors are important during a recession. LÄS MER
2. Twitter or Talk When Your Organization is on the Front Page?: the Importance of Speed and Social Media in Modern Crisis Communication
C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : The aim of the study was to analyze how the new media landscape, with new communication channels and increased demand for speed, could affect modern crisis communication. We chose a multiple-case research design with three cases; the operational difficulties for SJ in mid-February 2010, the Tsunami in December 2004, and Hallandsås in October 1997. LÄS MER