Sökning: "markus johannisson"

Hittade 3 uppsatser innehållade orden markus johannisson.

  1. 1. Value based selling : Key value drivers for SMEs within the steel industry

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Simon Anderson; Markus Johannisson; [2022]
    Nyckelord :Value based selling; Customer perceived value; Perceived value; Value drivers; Värdebaserad försäljning; Kundens upplevda värde; Upplevt värde; Värde attribut;

    Sammanfattning : Building upon previous research around value drivers, the purpose for this study was to review what value-drivers the SMEs within the Swedish steel industry find most important in their suppliers and how the industry as a whole can evaluate this information in a value-based selling approach. In today's literature regarding customer perceived value, the focus has been towards service related industries, and mainly within a B2C context. LÄS MER

  3. 2. The power of Digital marketing - Influencers impact on purchase intention : A qualitative study among students at LTU

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :David Hannu; Markus Johannisson; [2020]
    Nyckelord :Influencer marketing; Attitudes; Subjective norms; Purchase intention;

    Sammanfattning : The online revolution has developed digital marketing, and how businesses connect with new consumers. The commercial usage of the World Wide Web has created opportunities for businesses to market their product through new digital platforms and marketing strategies. LÄS MER

  4. 3. Saklig grund för uppsägning av personliga skäl : – En studie som ämnar ge en klarhet i vad kravet på saklig grund vid en uppsägning av personliga skäl innefattar.

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Markus Johannisson; [2011]
    Nyckelord :saklig grund; uppsägning; personliga skäl;

    Sammanfattning : The main purpose of this study is to investigate and with it clarifying what is meant by a dismissal for personal reasons must be based on valid reasons. More specifically, what is valid reason and what is required for that demand to be regarded as fulfilled. LÄS MER