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  1. 1. Internet som ett strategiskt verktyg för småföretag

    Magister-uppsats, Ekonomiska institutionen

    Författare :Rickard Karlsson; Martin Kennerud Wickström; [2001]
    Nyckelord :Business and economics; Thomas Karlsson; strategi; internet; småföretag; marknadsföring; Ekonomi;

    Sammanfattning : Background: Internet is a new phenomenon; small companies have only used Internet a couple of years. Internet created a lot of new possibilities for the companies. Internet is a new marketing and communication channel for the company. Purpose: The purpose of this thesis is to examine how small companies can use Internet as a strategic tool. LÄS MER