Sökning: "massakonsumenter"

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  1. 1. Assessment of customers’ value-perceptions’ of suppliers’ European pulp offerings

    Master-uppsats, SLU/Dept. of Forest Products

    Författare :Jonas Johansson; [2014]
    Nyckelord :customer perception of value; branding; pulp producers; pulp customer firms; kunders uppfattning av värde; varumärke; massaproducenter; massakonsumenter;

    Sammanfattning : Pulp suppliers are acting in a complex and dynamic environment. Branding and differentiation have therefore grown in importance for attracting pulp customer firms. Knowledge about pulp customer firms’ perceptions’ of value has become a key issue so that suppliers can develop valuable offerings. LÄS MER