Sökning: "master i media och kommunikation"

Visar resultat 1 - 5 av 25 uppsatser innehållade orden master i media och kommunikation.

1. 1. What strategies should Swedish news media outlets use in order to keep their brand credibility in times of social media?

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :TATIANA KIREEVA; [2021]
   Nyckelord :Social media; news media outlets; social media algorithms; Sociala medier; nyhetsmedier; algoritmer;

   Sammanfattning : Journalism has “always been shaped by technology” (Pavlik, 2000, p.229). Social media could be seen as a technology of today, when news consumption is changing and 31% of the population worldwide are using Facebook and other social media platforms for news (Newman, 2020). Moreover, fewer pay for news (Medieakademin, 2021). LÄS MER

3. 2. Facts and Festivals : Scientists’ engagement in Science Communication and Science outreach

   Master-uppsats,

   Författare :Evy Sekund; [2019]
   Nyckelord :Science communication; science outreach; scientists’ engagement; communication models; information gap; dialogue; participation; science festivals;

   Sammanfattning : This master thesis investigates how and why scientists and researchers engage in communication activities with the public and whether new channels of communication have an impact on the engagement. Science communication is seen in the light of Social Sciences where Mertonian science ethos as well as social constructivism constitute the theoretical framework. LÄS MER

4. 3. Folkbibliotek, sociala medier och relationsmarknadsföring : en kvalitativ intervjustudie

   Master-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Författare :Maja Eriksson; [2019]
   Nyckelord :Folkbibliotek; sociala medier; Facebook; Instagram; Bibliotek 2.0; information; kommunikation; relationsmarknadsföring;

   Sammanfattning : The aim of this master’s thesis is to create an updated image of why and how staff at public libraries in Sweden work with social media in 2019 and what challenges they experience in this work. The study is based on interviews with nine persons who are working with social media in public libraries. LÄS MER

5. 4. The Study of tendencies and factors related to users adoption of the new service design at Thai Embassy, Stockholm

   Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

   Författare :Wasita Witchutraiphob; [2017]
   Nyckelord :Service design; governmental sector; Adoption; service fee;

   Sammanfattning : This master thesis studied key determinants in service innovation that contribute to user adoption. The study applies design method to understand Visa applicant experiences and tendency to adopt a new service design, which the standard is set up by production workers at Thai embassy in Stockholm Sweden. LÄS MER

7. 5. Scholarly communication as a situated learning process for PhD students : an exploratory study about publishing as a community of practice

   Master-uppsats, Stockholms universitet/Institutionen för pedagogik och didaktik

   Författare :Sofie Wennström; [2017]
   Nyckelord :Community of practice; higher education; personal epistemology; PhD students; scholarly communication; sociocultural learning; situated learning; doktorander; högre utbildning; kommunikativ praktik; kommunikativ rationalitet; personlig epistemologi; sociokulturellt lärande; situerat lärande; vetenskaplig kommunikation;

   Sammanfattning : This master’s thesis aims to explore the practice of becoming a researcher and the learning process embedded in this activity by looking at the communicative practices of PhD students, within the context of academic publishing. It is likely that the way in which these soon-to-be researchers reason about the task of communication is related to their way of approaching their field of research as well as the lived world, which makes it relevant to explore further. LÄS MER