Sökning: "master strategisk kommunikation"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden master strategisk kommunikation.

  1. 1. Place branding and the case of social inclusion: a place made of people for the people

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Anna Snellman; [2017]
    Nyckelord :place branding; residents; symbolic interactionism; political framework of a place; communication; democracy; human rights; Social Sciences;

    Sammanfattning : This master thesis examines disabled residents’ roles as citizens in a place branding process within the political framework of a place. This is in line with the resident approach in a political context within the research field of place branding. LÄS MER

  2. 2. Meningsskapande på lokal nivå - Det förebyggande arbetet mot våldsbejakande extremism ur ett PR-perspektiv

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ida Walderlo; [2017]
    Nyckelord :strategisk kommunikation; PR; våldsbejakande extremism; meningsskapande; organisation; Social Sciences;

    Sammanfattning : Sensemaking within communications theory is underestimated in its ability to explain complex nowadays societies. This master thesis examines the internal organisation of the preventive work against violent extremism at local level in Sweden. LÄS MER

  3. 3. The State of the Art in PR Evaluation

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Hanna Stensson; [2017]
    Nyckelord :Public relations; Evaluation; Value; Agency settings; Consulting; Professionalisation; Practitioner perspective; Sweden; Social Sciences;

    Sammanfattning : As the boundaries between different communication disciplines blur, PR experts are forced to operate in increasingly competitive business environments. They are pressured to prove the usefulness of their activities in measurable terms. LÄS MER

  4. 4. Vi ska göra det lätt för kunden att välja rätt för en hållbar utveckling” En analys av två drivmedelsbolags kommunikation av ansvar gällande klimat- och miljöfrågor

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Louise Quistgaard; [2015]
    Nyckelord :responsibility; CSR; oil companies; website; double-bind; Social Sciences;

    Sammanfattning : "We shall make it easy for the customer to choose the right for a sustainable development". An analysis of the two fuel companies' communication of responsibilities regarding climate and envi-ronmental issues. LÄS MER

  5. 5. Ideologi, ekonomi och konsumtion - en kritisk studie av IKEA:s marknadskommunikation

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Erik Kruse; [2015]
    Nyckelord :Cultures; economy; ideology; discourse; consumption; marketing communication; Social Sciences;

    Sammanfattning : Parts of the postmodern consumer research argue that researchers must change their perspective from a modernist to a postmodern point of view when studying consumers and consumption. This postmodern perspective is described by Firat and Venkatesh (1995) through five conditions of postmodern consumption. LÄS MER