Sökning: "master strategisk kommunikation"

Visar resultat 6 - 10 av 17 uppsatser innehållade orden master strategisk kommunikation.

1. 6. Vi ska göra det lätt för kunden att välja rätt för en hållbar utveckling” En analys av två drivmedelsbolags kommunikation av ansvar gällande klimat- och miljöfrågor

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Louise Quistgaard; [2015]
   Nyckelord :responsibility; CSR; oil companies; website; double-bind; Social Sciences;

   Sammanfattning : "We shall make it easy for the customer to choose the right for a sustainable development". An analysis of the two fuel companies' communication of responsibilities regarding climate and envi-ronmental issues. LÄS MER

3. 7. Ideologi, ekonomi och konsumtion - en kritisk studie av IKEA:s marknadskommunikation

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Erik Kruse; [2015]
   Nyckelord :Cultures; economy; ideology; discourse; consumption; marketing communication; Social Sciences;

   Sammanfattning : Parts of the postmodern consumer research argue that researchers must change their perspective from a modernist to a postmodern point of view when studying consumers and consumption. This postmodern perspective is described by Firat and Venkatesh (1995) through five conditions of postmodern consumption. LÄS MER

4. 8. Managers' perceptions of intentional employee silence

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Milda Celiesiute; [2014]
   Nyckelord :employee silence; manager; self-censorship at work; organizational communication; Social Sciences;

   Sammanfattning : This master thesis aims to gain an understanding about how managers and members in an organization perceive observed employee silence (intentional withholding ideas at work) and attribute meanings to it. In addition, it aims to reveal, in what situations observers are not able to identify the intentional silence. LÄS MER

5. 9. Champions master their own success

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Emilia Billing; [2014]
   Nyckelord :self-promotion; self-description; Impression management; ‘the self’; social saturation; authenticity; social media; young adults; first-job seeker; Social Sciences;

   Sammanfattning : As the Internet and various social media platforms become key mechanisms in people’s lives additional stages for self-construction and self-presentation have become accessible. In a competitive job market with a range of possibilities to be heard and seen, people are advised to stick their necks out to gain employment. LÄS MER

7. 10. Kommunikation i forskarbloggar En motivationsstudie bland forskare vid Göteborgs universitet

   Master-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Maike Mohlin; [2013-09-24]
   Nyckelord :Självrepresentation; Representation; self representation; Imageskapande; Image; Face-work; Face; Göteborgs universitet; Samverkansuppgiften; Tredje uppgiften; Motivation; strategic communication; Strategisk kommunikation; research communication; Forskningskommunikation; Social media; Sociala medier; Blogg; Research blog; Forskarblogg;

   Sammanfattning : Title (Swedish) Kommunikation i forskarbloggar – En motivationsstudie bland forskare vid Göteborgs universitet Title (English) Communication in research blogs – A motivational study among researchers at the University of Gothenburg Author Maike Mohlin Tutor Annika Bergström Constituent Information department of the University of Gothenburg (Informationsenheten vid Göteborgs universitet) Course Master thesis in media and communications at the institution for journalism, media and communication at the University of Gothenburg Term Spring 2013 Pages/ word count 77/ 32211 words Objective To examine why researchers at the University of Gothenburg chose to blog in their role as a researcher Method Exploratory analysis of qualitative, semi-structured interviews Material Eleven interviews with blogging researchers from different fields at the University of Gothenburg, material gathered in spring 2012 Main results In the context of research communication blogs play an essential role for researchers for directly communicating with the public. A strong motivation for researchers to blog is that they can represent and create an image of themselves. LÄS MER