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  1. 1. Social Media Marketing vs. Prevalent Marketing Practices Master Thesis : A Study of Marketing Approaches for Micro firms in Sweden

    Master-uppsats, IHH, Centre for Innovation Systems, Entrepreneurship and Growth; JIBS Entrepreneurship Centre

    Författare :Muhammad Tariq; Abdul ghaffar; [2010]
    Nyckelord :Social Media Marketing; Conventional Marketing Practices; Relationship marketing; Adoption of social media;

    Sammanfattning : Background In Sweden almost 90% of businesses are micro in nature which plays a pivotal role in the economy by generating employment opportunities as well as serving a source of instilling entrepreneurial spirit and innovation. Due to their invaluable contributions to the economy, their survival through revenue generating marketing practices has become an area of much more interest than ever realized before. LÄS MER