Sökning: "master thesis media and communication"

Visar resultat 1 - 5 av 93 uppsatser innehållade orden master thesis media and communication.

1. 1. Diffusion of digital asset management systems in the Norwegian food and grocery market. A single case study of MyBrand Media

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Maral Javadzadeh Tabatabaee; [2023-07-19]
   Nyckelord :Digital asset management; diffusion of innovation; technology acceptance model; the Norwegian food and grocery market; value; value proposition; perceived value;

   Sammanfattning : Digital asset management systems as a solution for managing digital content has been gaining attention over the last years and more IT providers are offering digital asset management systems to organizations. However, the decision to adopt this solution in a client-organization is influenced by many factors, making it a challenging and time taking process. LÄS MER

3. 2. Digital Wars: #GuacamayaLeaks and the rise of hacktivism in technopolitics : A netnography to understand the complexity of digital communication processes.

   Magister-uppsats, Jönköping University/HLK, Communication, Culture and Diversity (CCD); Jönköping University/HLK, Medie- och kommunikationsvetenskap; Jönköping University/Sustainability Education Research (SER)

   Författare :Viviana Levet; [2023]
   Nyckelord :hacktivism; technopolitics; netnography; information flows; gatekeeping; communication ecologies; digital media; social media; network society;

   Sammanfattning : This master thesis explores the dynamics of information flows between the hacktivist group Guacamaya, media outlets and social media users. The study aims to understand the role of various social actors within the digital space such as media outlets, journalists, bots, and trolls, in shaping public opinion and the overall effectiveness of the group's communication activities. LÄS MER

4. 3. The voice of unheard : Chai Khana and the importance of independent media in encouraging diversity and inclusion

   Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Författare :Leyla Abdullayeva; [2023]
   Nyckelord :Social imaginary; Cultural citizenship; Independent media; Participatory media; Media; Communication; Diversity; Inclusion; Gender in South Caucasus; Queer communities in South Caucasus; Media in South Caucasus; Social change; Cultural Sciences; Social Sciences;

   Sammanfattning : “The voice of unheard: Chai Khana and the importance of independent media in encouraging diversity and inclusion” is a master thesis focusing on the case study of Chai Khana, an independent media platform located in the South Caucasus and covering the gender-related stories from the region, and how it represents the voices of gender oppression and marginalisation. Through adopting a methods triangulation approach including the interviews, and textual and visual analysis, the collected data presented interconnectedness of independent media practices, diversity and inclusion, social imaginary and cultural citizenship. LÄS MER

5. 4. The Duality of Transparency in Strategic Communication : Reputation Management during a Crisis in the Social Media Industry

   Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Lukas Dick; Jan Wessel; [2023]
   Nyckelord :Reputation; Transparency; Crisis Management; Social Media; Strategic Communication; Experimental Vignette Methodology;

   Sammanfattning : This master thesis investigates the potential downsides of transparency in crisis communication. Reputation and transparency studies focus primarily on external perspectives and academia lacks observations from internal perspectives. Crises like data breaches cause exponentially more damage each year and threaten intangible assets like reputation. LÄS MER

7. 5. President Zelensky’s Twitter communication strategy : A Content Analysis of digital diplomatic practices in relation to the Russian invasion of Ukraine

   Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Författare :Karolína Skálová; [2023]
   Nyckelord :Twitter; digital diplomacy; content analysis; media ecology; world leader; Russian invasion of Ukraine; online communication;

   Sammanfattning : This master’s thesis offers a contribution to the ongoing debate on the utilization of social media by a world leader. It focuses on the role of president Zelensky as a political leader and his online communication in relation to the Russian invasion of Ukraine. This study investigates the role of a diplomatic practice in an online environment. LÄS MER