Sökning: "mature Marketing"

Visar resultat 1 - 5 av 40 uppsatser innehållade orden mature Marketing.

  1. 1. Opportunities and Challenges for a Contractor in a Change Towards a Circular Economy

    Master-uppsats, KTH/Fastigheter och byggande

    Författare :Jessica Gottmarsson; Sandra Valdani; [2021]
    Nyckelord :circular economy; organizational change; circular construction; motivational factors; cirkulär ekonomi; organisationsförändring; cirkulärt byggande; motivationsfaktorer;

    Sammanfattning : Few have missed out on the fact that the world's carbon dioxide emissions need to be reduced, and the need to switch to a circular economy in order to save earth’s resources is increasingly discussed. In Sweden, the construction sector accounts for more than a third of all generated waste and almost a quarter of all hazardous waste. LÄS MER

  3. 2. Managing Profit and Growth

    Master-uppsats, Lunds universitet/Innovationsteknik

    Författare :Gustav Geier; [2021]
    Nyckelord :Software as a Service SaaS ; profit-maximization; revenue growth; trade-offs; SaaS metrics; technology; Technology and Engineering;

    Sammanfattning : Few business models are as hyped right now as the Software as a Service (SaaS) model. But how sustainable is it? In the last decade, SaaS has reshaped the software industry and has become a leading delivery model of B2B enterprise software. LÄS MER

  4. 3. Customers & Innovation as Share Price Determinants of The Cloud's New Cornerstone

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Carl Oscar Milebratt; Oscar Holmbergh; [2021]
    Nyckelord :Software-as-a-Service; Subscription-based enterprises; Earnings per share; Research and development; Customer Acquisition Cost;

    Sammanfattning : This paper examines the effect of revenue, customer acquisition cost, research and development expenses, and earnings per share on the share price movements of SaaS companies listed on the New York Stock Exchange or Nasdaq. Additionally, the report explores if the metrics explanatory power varies between large SaaS companies (market capitalization > 10 billion USD) and mid- and small-cap companies (market capitalization < 10 billion USD). LÄS MER

  5. 4. Challenging The Binary Conversation Around Hair Care: A quantitative study on how gender-neutral marketing can be used for gender-specific brands in the hair care industry.

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Viktoria Turujlija; Lia Ogbazion; [2020]
    Nyckelord :Gender-neutral marketing; Advertising; Hair care; Brand extensions; Gender stereotypes;

    Sammanfattning : The purpose of this thesis is to examine the effects of gender-neutral brand extensions for masculine and feminine brands by using gender-neutral marketing. We also provide a definition of gender-neutral marketing and put gender-neutrality in a brand extension context. LÄS MER

  7. 5. Internationalisation of Swedish SMEs : A Multiple-Case Study on How Swedish SMEs Can Expand to International Markets

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Peter Nilsson; [2020]
    Nyckelord :Internationalisation; SME; Market Selection; Entry Modes; Customer Acquisition; Branding; Employer Branding;

    Sammanfattning : The need for Swedish SMEs to expand beyond their limited domestic market grows, spurred on by fading barriers to international trade. Often consisting mainly of engineers without marketing experience, the SMEs cannot afford to recruit expertise in internationalisation. LÄS MER