Sökning: "maze"

Visar resultat 1 - 5 av 58 uppsatser innehållade ordet maze.

  1. 1. Navigering i bedrägeriernas labyrint : En undersökning av användares upplevelser av dark patterns i gränssnittsdesign

    Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Sara Biverstedt; Maja Gagner; [2023]
    Nyckelord :dark patterns; interface interference; gränssnittsdesign; användarupplevelse; persuasive design; användbarhet; informationsarkitektur;

    Sammanfattning : As consumers increasingly use subscription-based services, there is a rising tendency to discontinue a service to try others, due to a larger variety of options available. This incentive has prompted the widespread use of dark patterns by companies aiming to make the termination of their services more difficult for users by creating overly complicated cancellation processes. LÄS MER

  3. 2. Defining Success: The PR Measurement Maze

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ellen Thorell; Clara Bergström; [2023]
    Nyckelord :Public Relations; Measurement; Evaluation; Communication Logic; Agency-Client Relationship; Legitimacy; Social Sciences;

    Sammanfattning : This study addresses how a lack of shared understanding of how PR contributes to organisational success creates a challenge in demonstrating the value of PR activities. The challenge lies in legitimising PR work, as its value is often viewed as difficult to measure and evaluate. LÄS MER

  4. 3. DIGITAL INNOVATION MAZE : A Case Study of a X-Reality Innovation Diffusion

    Master-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Hannes Sjöström; Pavithra Sivakumar; [2023]
    Nyckelord :Digital Innovation; Diffusion; Layered Modular Architecture; Technological Embedding; Service-Dominant Logic;

    Sammanfattning : Digital innovation (DI) has enabled businesses to enhance their existing market offerings by integrating digital features. Despite advanced technologies, substantial marketing efforts, and global recognition, businesses can still struggle to convince customers to adopt their digital market offering. LÄS MER

  5. 4. The amaz(e)ing brand experience: Exploring the impact of a maze-like store layout on brand experience

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Karol Gasienica; Tuuli Maria Markkanen; Elisa Paulina Wasserfaller; [2023]
    Nyckelord :brand experience; experience economy; experiential retail; architecture; maze; layout; labyrinth; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to investigate the concepts of brand experience in relation to companies’ use of a maze-like in-store floor plan. Aim: To explore if the maze-like store structure affects the four dimensions of brand experience. Methodology/Approach: This study was carried out using secondary and primary research. LÄS MER

  7. 5. Optimaltransport för styrning av en svärm av agenter

    Kandidat-uppsats, Göteborgs universitet/Institutionen för matematiska vetenskaper

    Författare :Linnéa Holmberg; Emelie Lemann; Elias Sörstrand; Alfred Wärnsäter; [2022-07-05]
    Nyckelord :optimal transport; matching problem; assignment problem; agents; interpolation; multimarginal; entropy regularization; Sinkhorn iterations;

    Sammanfattning : The purpose of this report is to derive and implement a solver for a multimarginal optimal transport problem. This type of multimarginal optimal transport problem can be used to model and calculate how a swarm of agents should be controlled in an optimal way. LÄS MER