Sökning: "means-end chain"

Visar resultat 6 - 10 av 25 uppsatser innehållade orden means-end chain.

  1. 6. What is farm animal welfare? : a study of animal-based food consumers’ perceptions inMexico using the ZMET tool

    Master-uppsats, SLU/Dept. of Economics

    Författare :Cristel Alejandra Capetillo Hernandez; [2020]
    Nyckelord :animal-based; consumers; farm animal welfare; food; laddering; means-end chain; mental model; perceptions; personal values; ZMET;

    Sammanfattning : Authors stress that farm animal welfare (FAW) has become a mainstream contemporary societal demand worldwide, resulting in research conducted with FAW. The most popular type of research are surveys that analyse consumers’ attitudes towards FAW, yet, these are limited geographically to the European Union, the United States, and Canada. LÄS MER

  3. 7. Grön marknadsföring online - en kvalitativ undersökning av livsmedelsindustrin

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Linda Svensson; [2020]
    Nyckelord :marknadsföring; livsmedelsindustrin; grön marknadsföring; digital marknadsföring; varumärke;

    Sammanfattning : Studien har undersökt hur grön marknadsföring online tillämpas i praktiken. Studien har fokuserat på sex stycken olika varumärken i livsmedelsindustrin och hur de tillämpar grön marknadsföring digitalt via sina hemsidor. Alla varumärken verkar inom mjölk -och yoghurtindustrin eller tillverkar alternativ till vanlig mjölk och yoghurt. LÄS MER

  4. 8. Underlying motivational factors of farmers when acquiring arable land : a study in the region of Östergötland, Sweden

    Master-uppsats, SLU/Dept. of Economics

    Författare :Emilia Kreutz; Ellinor Peterson; [2020]
    Nyckelord :farm business investment; laddering technique; means-end chain theory; ZMET;

    Sammanfattning : The area of arable land is decreasing every year as a result of expanding cities or road networks, a fact affecting the farmers’ business possibilities. The farms in Sweden are simultaneously getting fewer but larger in size, the higher survival rate among the larger farms indicating that growing means surviving. LÄS MER

  5. 9. What are the Students’ Housing Preferences? : A Case Study of Lublin, Poland

    Master-uppsats, KTH/Fastigheter och byggande

    Författare :Katarzyna Bozena Strzalka; [2019]
    Nyckelord :Housing preferences; student housing; means-end chain; Boendepreferenser; studentboende; means-end värdekedja;

    Sammanfattning : Housing preferences are unique to each individual. Nevertheless, there are certain similarities between the residential needs within the same demographic groups. This research will focus on the students’ housing preferences. LÄS MER

  7. 10. Why do next generation farmers decide to invest in Farm businesses? : a means-end chain analysis of young Swedish farmers’ underlying values to invest in farm businesses

    Uppsats för yrkesexamina på avancerad nivå, SLU/Dept. of Economics

    Författare :Johan Löfgren; Sebastian Olsson; [2019]
    Nyckelord :decision-making; farm business investment; laddering; means-end chain theory; personal value theory; young farmers;

    Sammanfattning : The growing world population will lead to an increased demand for food in the future. Feeding the population is considered to be the main function of agriculture. Previous literature has concluded that the share of young farmers in Sweden is too low, this is referred to as the Young farmer problem. LÄS MER