Sökning: "measuring public relations"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden measuring public relations.

  1. 1. Healthy measuring: The use of performance measures in the Swedish healthcare system

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Malin Lidforss; Robert Nyberg; [2016]
    Nyckelord :performance measures; public sector performance management; loose coupling; healthcare policy; use;

    Sammanfattning : Ever since the rise of New Public Management in the 1970s, public sector performance management has been increasingly important around the world. Despite many critics, the use of performance measures (PMs) as a solution to measure the impact of reforms and public sector performance has increased especially in the healthcare sector. LÄS MER

  3. 2. Do we have a common interest? : Cultivating relationships or spreading information; a study of Strategic Political Communication on Facebook.

    Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Sean Rembe Mc Hugh; Amanda Gibbs Sjödin; [2015]
    Nyckelord :political communication; strategic communication; reputation management; relationship marketing;

    Sammanfattning : Title: Do we have a common interest? - Cultivating relationships or spreading information; a study of Strategic Political Communication on Facebook. Authors: Amanda Gibbs Sjödin & Sean Rembe Mc Hugh Course: Medie- och Kommunikationsvetenskap C, Bachelor Thesis Paper, 15hp, HT 2014. LÄS MER

  4. 3. Public Relations Management in Large & Innovative Multinational Corporations : A qualitative & comparative study of Shell, Coloplast & Company A

    Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Paulinus Ihedioha; Evelina Husar; [2014]
    Nyckelord :Public relations; relationship management in public relations; impact of public relations; measuring public relations; communication;

    Sammanfattning : Purpose:       The purpose of this study is to examine the factors that affect PR in multinational corporations (MNCs) today, and to explore how the factors affect PR management in the selected MNCs. Method:       A qualitative research was conducted through semi-structured interviews with PR managers at three multinational corporations. LÄS MER

  5. 4. Bevittnad job incivility och dess samband med begynnande arbetsrelaterad utmattning, commitment, utövad incivility samt intentioner att lämna organisationen

    Kandidat-uppsats, Lunds universitet/Institutionen för psykologi

    Författare :Anna Bäcklund; Amanda Lejon; [2012]
    Nyckelord :Job incivility; work-related exhaustion; mental health; work-related stress; commitment; intentions to leave; Social Sciences;

    Sammanfattning : The purpose of the study was to seek relations between witnessed job incivility from coworkers and manager and six different aspects of work-related exhaustion, lower commitment, tendency to exercise incivility and intentions to leave organization. An internet survey was sent to 174 employees within five public psychiatric departments which gave a response rate of 49 %. LÄS MER

  7. 5. Konsten att mäta det osynliga

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Mikael Blomqwist; Max Lennartsson; [2012]
    Nyckelord :isomorphism; neoinstitutional theory; evaluation; measuring; digital communication; public relations; municipal organization; local isomorphism; isomorfism; neoinstitutionell teori; utvärdering; mätning; digital kommunikation; kommunal organisation; lokal isomorfism; Social Sciences;

    Sammanfattning : Digital kommunikation medför nya möjligheter för privatpersoner och organisationer att kommunicera. Idag kan de i realtid utbyta information och på så sätt komma närmre sina intressenter. Det är dock oklart hur många som känner till vilken effekt deras digitala kommunikation har. LÄS MER