Sökning: "media and communications studies"

Visar resultat 11 - 15 av 81 uppsatser innehållade orden media and communications studies.

  1. 11. Marknadskommunikation för småföretag i byggbranschen : En kvalitativ studie om hur småföretag inom byggbranschenanvänder marknadskommunikation för att skapa försäljning påkonsumentmarknaden

    Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Fredrik Lehto; Hampus Gunnstam; [2021]
    Nyckelord :Marketing Communication; Small firms; Small enterprises; Construction industry; Promotional mix; Traditional marketing communication; Digital marketing communication; Word of mouth; Marknadskommunikation; Småföretag; Byggbransch; Promotionmixen; Traditionell marknadskommunikation; Digital marknadskommunikation; Word of mouth;

    Sammanfattning : Marketing is in a constant change where several industries are going from a traditional marketing towards a more digital marketing aspect. Precisely for the construction industry, previous studies show that small enterprises have not kept up with developments and believe that small enterprises in the construction industry often have a lack of knowledge in the field of marketing communication. LÄS MER

  3. 12. Reimagining Play Reconstructing Education : Exploring discourse in The LEGO Group as Media Producer: A qualitative discourse analysis, examining constructions of children, LEGO self-representation and ideology, and 21st Century education.

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Caroline Pearsall; Radmila Canic; [2021]
    Nyckelord :Education - Competent Child - Commodified Child - Learning through Play - 21st Century - Technology - Brick Ideology - The LEGO Group - Iconic Brand;

    Sammanfattning : This paper analyzes how the Lego Group discourse portrays children, education, play, themselves and attempts to reveal corresponding ideologies surrounding the brick. The LEGO Group claim equality, honesty and transparency in their communications, and within their business ecosystem, at their core are their traditional family values, creating an intriguing and multi-layered discourse. LÄS MER

  4. 13. Predictors of Opinion Leadership in EU Affairs Among EU Interested Social Media Users

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Amanda Öberg; [2021]
    Nyckelord :European Union; Opinion Leadership; Public Communication; Citizen Engagement; European Public Sphere; Social Sciences;

    Sammanfattning : A recurring argument in scholarly literature is that the EU is suffering from a democratic deficit in which its institutional legitimacy is being questioned by the public. To remedy this issue and gain public legitimacy, the EU has over the last 20 years developed a public communications approach to engage citizens in European affairs and to create a European public sphere. LÄS MER

  5. 14. Crisis Communication and the Fashion Industry : Image Repairing in Racially Charged Crises

    Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Ellinor Näslund; [2020]
    Nyckelord :crisis communication; social media; twitter; blackface; fashion; image repair; Benoit;

    Sammanfattning : This thesis brings the study of crisis communication on social media into the studies of the creative industries and the fashion industry. The aim of this study is to investigate the crisis communication of the two Italian high fashion brands Prada and Gucci to see if there are any differences in the way they communicated during two racially charged crises. LÄS MER

  7. 15. Vem skyddar vi egentligen? – En studie om beslagsförbudet av skriftlig handling mellan närstående och begränsningens konsekvenser för utredningar av brott mot barn.

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Författare :Agnes Ragnarsson; [2020]
    Nyckelord :straffrätt; rättssociologi; rättsvetenskap; barnrätt; tvångsmedel; processrätt; straffprocessrätt; barnkonventionen; brottmål; brottsoffer; criminal law; criminal procedural law; children´s rights; victims of crime; Law and Political Science;

    Sammanfattning : Denna studie fokuserar på barnet som brottsoffer och behandlar barnets ställning i brottmålsprocessen. Barn som brottsoffer är att se som s.k. skyddslösa i och med att de utgör en särskilt utsatt grupp, detta med tanke på deras beroendeställning till vuxna. LÄS MER