Sökning: "media and communications studies"

Visar resultat 16 - 20 av 81 uppsatser innehållade orden media and communications studies.

1. 16. "Vi vill återigen be våra kunder om ursäkt" : En analys om hur praxis inom kriskommunikation implementeras i en verklig kris.

   Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Författare :Hanna Skogli Andersson; [2020]
   Nyckelord :Kriskommunikation; sociala medier; Situational Crisis Communication Theory; Reputation Repair; Encoding Decoding; Facebook;

   Sammanfattning : Abstract The purpose of this essay was to examine whether parts of established theories regarding crisis communication on social media can be found in real crisis communication during a real crisis. The crisis examined was a crisis that the warehouse Åhlens went through in 2017, where they received criticism for putting items that were injured in regards to a terrorist attack on sale just days after the attack. LÄS MER

3. 17. Storytelling hos hjälporganisationer : en växande bransch

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Jennifer Jonasson; Carolina Levinsson; [2020]
   Nyckelord :storytelling; stories; second hand; charity; brand meaning; storytelling; berättelser; second hand; välgörenhet; varumärkesbetydelse;

   Sammanfattning : Det finns i dagens samhälle en uppåtgående trend när det kommer till att ta socialt ansvar – hos såväl privatpersoner som organisationer. Att agera hållbart är sålunda ett omtalat ämne som debatteras nu mer än någonsin tidigare. Ett sätt att agera hållbart är att konsumera second hand. LÄS MER

4. 18. Brand revitalization in the music industry: a case study approach

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Edoardo Macelloni; Max Beckers; Eva Salmon; [2020]
   Nyckelord :Brand Revitalization; Retro-Branding; Brand Awareness; Music Industry; Nostalgia; Disruption; Iconic bands; Ageing; Business and Economics;

   Sammanfattning : Purpose: The purpose of this research is to analyze how iconic brands in the music industry revitalize themselves in order to increase sales by making the brand active again. Research questions: a) Why do brands have need for brand revitalization? b) What are revitalization strategies that help these ‘ageing’ music brands renew their image and positioning in the present and future? c) How has digital disruption affected the music industry? How has this affected ‘ageing’ music brands? Design/methodology/approach: This paper will use an inductive approach, using secondary data and literature in order to create a qualitative research study. LÄS MER

5. 19. A qualitative content analysis of social media influencers' credibility

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Louise Jurgell; Ida Davidsson; Isabelle Nilsson; [2019]
   Nyckelord :Influencer; Credibility; SMI;

   Sammanfattning : The purpose of this thesis was to explore how concepts of credibility relate to each other in the context of SMIs. SMIs are individuals who use their social media channels to create their own content and communicate with their followers, partly for marketing purposes. LÄS MER

7. 20. Making Mundane Magical - Analyzing Vlogger-Audience Interaction in YouTube

   Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Författare :Maria Aspinen; [2019]
   Nyckelord :Vlogging Culture; Vloggers; Youtube; Audience studies; Imagined audiences; Microcontent; Digital Storytelling; Critical Assessment; 5-scape theory; Arjun Appadurai;

   Sammanfattning : In the past decades a lot of research has been dedicated to widening the understanding of different media audiences, as well as to determining the motivations behind both, creation of user-generated content (UGC) as well as audience behavior. This thesis seeks to broaden this knowledge by studying vloggers and their interaction with their audiences. LÄS MER