Sökning: "media ecology"
Visar resultat 1 - 5 av 75 uppsatser innehållade orden media ecology.
1. SAKTA NER ELLER SKROLLA VIDARE? En studie av användarna på TikTok om sin upplevelse av korta medieformat och dess påverkan
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : This study delves into the user experiences and perceptions of short media formats on TikTok and their impact on users' attention spans. Drawing from theoretical frameworks such as attention theory, media ecology, and uses and gratifications theory, the study conducted qualitative interviews with six participants to delve deeper into their experiences. LÄS MER
2. Collective Digital Identity of Russian Nationalist Organisations in the Invasion of Ukraine
Master-uppsats, Uppsala universitet/Medier och kommunikationSammanfattning : This project investigates Russian nationalist organisations during the invasion of Ukraine, to study their collective identity and practises. It features an ethnography of 26 organisations, their websites and social media. Their content is coded via a semiotic framework, categorising their symbols, images, content posted and other identity tropes. LÄS MER
3. Digital Wars: #GuacamayaLeaks and the rise of hacktivism in technopolitics : A netnography to understand the complexity of digital communication processes.
Magister-uppsats, Jönköping University/HLK, Communication, Culture and Diversity (CCD); Jönköping University/HLK, Medie- och kommunikationsvetenskap; Jönköping University/Sustainability Education Research (SER)Sammanfattning : This master thesis explores the dynamics of information flows between the hacktivist group Guacamaya, media outlets and social media users. The study aims to understand the role of various social actors within the digital space such as media outlets, journalists, bots, and trolls, in shaping public opinion and the overall effectiveness of the group's communication activities. LÄS MER
4. The state of social media usage to fight malnutrition among children under the age of five years in Tanzania
Magister-uppsats, Uppsala universitet/Institutionen för informatik och mediaSammanfattning : This study has evaluated how Tanzania Food and Nutrition Centre (TFNC), a government institution overseeing nutrition, uses social media to enhance the nutrition literacy of caregivers and parents of children under the age of five years. The study contributes to knowledge on how Tanzania’s resource-constrained health sector’s nutrition communication can benefit from social media by answering the following research questions: Which social media platforms and features does TFNC use to share nutrition knowledge pertaining to children under the age of five years? What kinds of nutrition knowledge pertaining to children under the age of five years does TFNC share on social media? How is nutrition knowledge pertaining to children under the age of five years posted on TFNC social media pages packaged? And, how frequently is nutrition knowledge pertaining to children under the age of five years repeated on TFNC social media pages? These questions have been answered from a social-behavioral change communication perspective that has combined the Media Ecology Theory and the Theory of Planned Behavior. LÄS MER
5. The meat is the message : En undersökning av hur unga vuxna mottar djurrättsaktivism som visuell kommunikation på Instagram
Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och mediaSammanfattning : Over the last decade, grassroots activist groups have utilized imagery in different forms of media designed and intended to shock its recipients, in order to elicit strong reactions and garner engagement and sympathy for their respective causes. This technique of “moral shock” is still widely used today by animal rights groups, who frequently use social media platforms to post and share content displaying violent or negligent treatment of animals. LÄS MER
