Sökning: "media exposure"

Visar resultat 16 - 20 av 321 uppsatser innehållade orden media exposure.

1. 16. Sociala mediers påverkan på Generation Z : En kvantitativ studie om vad som primärt påverkar Generation Z konsumenter på sociala medier vid val av varumärke

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Frida Furst; Oliver Lindh; [2023]
   Nyckelord :Påverkar; Konsument; Varumärke; Sociala medier; Lojalitet; Generation Z;

   Sammanfattning : Purpose: The purpose of the study is to identify how Generation Z consumers are influenced by social media when choosing a brand, as they are the only generation that has grown up with the internet as a given. The study also aims to investigate the consumer behaviors that Generation Z have on social media. LÄS MER

3. 17. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lovisa Smedmark; Karin Forslund; [2023]
   Nyckelord :Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

   Sammanfattning : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. LÄS MER

4. 18. Transgender Visibility : Examining the Influence of Media Representation on Attitudes toward Transgender and Gender-Diverse Individuals

   Master-uppsats, Stockholms universitet/Psykologiska institutionen

   Författare :Gideon Neidenmark; [2023]
   Nyckelord :;

   Sammanfattning : Over the last few years media representation of transgender and gender-diverse (TGD) people has increased. Despite this, there is a lack of studies looking at the influence of media representation of TGD on attitudes. LÄS MER

5. 19. Problematic social media use and self-rated health among Swedish adolescents : Is the association moderated by perceived familial social support?

   Master-uppsats, Stockholms universitet/Institutionen för folkhälsovetenskap

   Författare :Åsa Ledel; [2023]
   Nyckelord :Adolescents; perceived familial social support; HBSC survey; SRH; Sweden; problematic social media use; ungdomar; upplevt föräldrastöd; HBSC; självuppskattad hälsa; Sverige; problematisk sociala medier användning;

   Sammanfattning : The purpose of this study was to explore the association between problematic social media use (PSMU) and self-rated health (SRH) among Swedish adolescent boys and girls, and additionally to examine whether perceived familial social support buffers against poor health in the same association. The study was based on the Health Behaviour in School-aged Children (HBSC) survey from 2017/2018. LÄS MER

7. 20. ”I just want to be perfect” : En kvalitativ komparativ textanalys av perfektionister i filmerna Black Swan och Whiplash

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Författare :Frans Jahrehorn; Rebecka Kvist; [2023]
   Nyckelord :Black Swan; Whiplash; neoformalism; perfectionism; narcissism; feminist film theory; film analysis; Black Swan; Whiplash; neoformalism; perfektionism; narcissism; feministisk filmteori; filmanalys;

   Sammanfattning : The aim of this study is to analyze how the depiction of a young male and female protagonist who persistently seek success differs and which film techniques are used to depict male and female perfectionism. Since 1989, young people, especially in the cultural sphere, have stated that they feel an increasing pressure from their surroundings and from themselves compared to previous generations. LÄS MER