Sökning: "media habits"
Visar resultat 1 - 5 av 303 uppsatser innehållade orden media habits.
1. SAKTA NER ELLER SKROLLA VIDARE? En studie av användarna på TikTok om sin upplevelse av korta medieformat och dess påverkan
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : This study delves into the user experiences and perceptions of short media formats on TikTok and their impact on users' attention spans. Drawing from theoretical frameworks such as attention theory, media ecology, and uses and gratifications theory, the study conducted qualitative interviews with six participants to delve deeper into their experiences. LÄS MER
2. Sexistisk reklam i influencers personliga kanaler. En kvalitativ intervjustudie om unga människors uppfattning och värdering av influencer-reklam på det sociala mediet Instagram
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : This study examines what perspectives there are among young Swedish adults and how they perceive sexist content on Swedish influencers´ personal Instagram accounts in relation to gender-discriminatory advertising. To do so, six qualitative interviews have been conducted with both men and women aged 20 to 30, who all live in Sweden, specifically in Gothenburg. LÄS MER
3. Drunk Elephant: The New Toys’R’Us?
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Drunk Elephant, a skincare brand known for its clean ingredients and cheerful branding, has experienced a surge in popularity driven by Gen Alpha's unexpected adoption on social media. While this newfound audience has boosted sales, concerns are mounting regarding the impact of early exposure to beauty standards and consumption habits on young children. LÄS MER
4. Högstadiepojkar läser - om det är roligt och lärorikt : En studie om högstadiepojkars läsande på fritiden och i skolan
Uppsats för yrkesexamina på grundnivå, Umeå universitet/Institutionen för språkstudierSammanfattning : The purpose of this study is to examine high school boys reading habits during their spare time and in their school environment and to let them evaluate its advantages and disadvantages. Quantitative and qualitative methods are used, and the study departs from Molloy's description of theory of literacies as well as the developmental psychologist Vygotsky's theories of languages and learning. LÄS MER
5. ”Måste påminna mig om attjag inte känner dem i verkligheten” : En studie om svenska k-popfans parasociala vanor
Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)Sammanfattning : This quantitative study aims to understand the parasocial interaction (PSI) and parasocial relationship (PSR) between Swedish k-pop (korean popular music) fans and k-pop idols. The study also aims to understand how gender and stereotypes affect the way parasocial relationships are formed and upheld. LÄS MER