Sökning: "media mix"
Visar resultat 1 - 5 av 157 uppsatser innehållade orden media mix.
1. Peers, Privacy & Pleasure: A mapping of how social norms influence consumers in their diffusion of a social media application with privacy implications, the case of TikTok
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : TikTok, the social media network where users can post and share user created content with one another, has fallen under examination of governments across the globe due to rising distress in regards to the privacy implications that the app may have. Understanding how TikTok reached such success even with an apparent privacy implication calls for a mapping of the social norms (Injunctive, Descriptive, Personal) and how they shaped consumer perceptions. LÄS MER
2. Tradition or Technology? An Ethnographic Study of Whiteboard Usage and Digitalization at Swedish Equestrian Centers
Master-uppsats, Uppsala universitet/Institutionen för informatik och mediaSammanfattning : Digitalization has spread to affect many aspects of our lives but it has yet to fully engage equestrians. Many stables still extensively use the traditional whiteboard in combination with digital technologies. LÄS MER
3. Navigating the smartphone era in times of war : Ukrainian civilians' smartphone usage in the aftermath of the Russian invasion into Ukraine in 2022
Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medierSammanfattning : The study examines the role of smartphones as both a media technology and media practice in the context of the war between Ukraine and Russia starting in 2022. Focusing on Ukrainian civilians, who constitute one of the most networked societies, the research explores the extent and quality of smartphone technology's pervasiveness, evolving social dynamics and experiences shaped by smartphone-mediated communication, and the implications of smartphone-mediated involvement for civilians' experiences of the war. LÄS MER
4. Multi-Channel Sentiment Analysis in Swedish as Basis for Marketing Decisions
Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskapSammanfattning : In today’s world, it is not enough for companies to consider any one social media channel in isolation. Instead, they must provide their customers with a unified experience across channels and consider interdependencies between channels. LÄS MER
5. Anatomy of corruption in humanitarian assistance: a retrospective analysis of emergency response operations of the Liberia Red Cross Society (LRCS) to the Ebola Virus Disease (EVD) outbreak in Liberia (2014 – 2016)
Magister-uppsats, Uppsala universitet/Teologiska institutionenSammanfattning : This study critically explores the pervasive issue of corruption in humanitarian assistance, focusing on the Liberia Red Cross Society (LRCS) during the Ebola outbreak in Liberia from 2014-2016. For a country grappling with broken infrastructure and fragile healthcare systems due to a 14-year-long civil war, the Ebola crisis in Liberia was an unprecedented disaster as evidenced by 10,672 recorded cases and 4,808 reported fatalities between 2014 and 2016. LÄS MER
