Sökning: "media narratives"

Visar resultat 11 - 15 av 361 uppsatser innehållade orden media narratives.

1. 11. A GENDERED ANALYSIS OF HUMAN-AI RELATIONSHIPS AI - entities in Her and Ex Machina

   Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

   Författare :Nisrin Ahmad Sheikh Sleiman; [2023-09-12]
   Nyckelord :Gender norms; Human-AI relationships; Male Gaze; posthuman; Anthropomorphism; equitable representations;

   Sammanfattning : AI representations in contemporary media provide interesting illustrative examples that show wider perspectives on the complex relationship between humans and AI. This study aims to analyze the portrayal of female AI entities in the following movies: Her and Ex Machina. LÄS MER

3. 12. How to communicate efficiently on social media : A case study about emotional communication strategies by the climate activist group Rebellmammorna

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Anna Nilsson; [2023]
   Nyckelord :visuals; narrative; emotional communication; social media platforms; climate movements; visuella element; narrativ; emotionell kommunikation; sociala medieplattformar; klimatrörelser;

   Sammanfattning : This case study aims to explore how emotional communication on social media can influence the target group by examining the communicative strategies, including visuals and narratives, used by the climate activist group Rebellmammorna. Eight semi-structured interviews were conducted with members of Rebellmammorna to investigate how they describe their communicative strategies, how they use emotional communication to establish a relationship with their target group, and how users experience the communication on their social media platforms (Facebook, Instagram, and their webpage). LÄS MER

4. 13. Constructing Heroes and Villains : Identifying Narratives in the Ukrainian Defence’s Social Media Presence

   Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

   Författare :Lydia Holmén; [2023]
   Nyckelord :digital diplomacy; nation branding; security branding; narrative; security narrative;

   Sammanfattning : This paper examines the narratives that Ukraine is telling through their official Defence of Ukraine account on X, and what the implications of those narratives are. At the time of this study, a conflict is taking place in Ukraine after the invasion of Russia on Ukrainian territory. LÄS MER

5. 14. Russia’s embrace : Crimean mythology in Putin’s public communications 2014-2022

   Master-uppsats, Uppsala universitet/Institutet för Rysslands- och Eurasienstudier; Uppsala universitet/Institutionen för informatik och media

   Författare :Dennis van der Laan; [2023]
   Nyckelord :Crimea; Putin; mythology; political communication; Russia; annexation;

   Sammanfattning : This dissertation is aimed at investigating which elements from the Russian mythology about Crimea appear in Putin’s public political communications in the period 2014-2022, how they are used and for which reasons they are used. Crimea has been a crucial region in history-making throughout the past decade and has played an important role in Russian politics, Russian-Ukrainian relations and Russian-Western relations. LÄS MER

7. 15. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lovisa Smedmark; Karin Forslund; [2023]
   Nyckelord :Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

   Sammanfattning : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. LÄS MER