Sökning: "mediati zation."
Hittade 1 uppsats innehållade orden mediati zation..
1. Den kontinuerliga utmaningen : - En fallstudie av idrottsföreningars marknadskommunikation
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : The continual challenge– A case study of sports clubs marketing In recent decades the mass media have come to play an increasingly important role in society and culture. The purpose of this qualitative study is to research how four nonprofit sports clubs in Umeå handle social changes such as commercialization and mediatization. LÄS MER
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