Sökning: "memetic media"

Hittade 1 uppsats innehållade orden memetic media.

  1. 1. Meme Marketing to Fellow Kids

    Magister-uppsats, Malmö universitet/Kultur och samhälle

    Författare :William Lind; [2019]
    Nyckelord :Memes; memetic media; authenticity; corporate identity; vernacular criticism; intangible assets; reddit; twitter;

    Sammanfattning : Corporations attempting to enter the realm of memetic media often find themselves lost and embarrassed; the chaotic nature of meme culture as a global way of expression on the internet has proven difficult, and communities like Reddits r/FellowKids enact vernacular criticism on corporations who attempt to use memes in order to reach their target audience. This study aims to reach higher knowledge of successful corporate engagement in memetic media through a text analysis of discussions between users on Reddit and the interplay on Twitter where users engage in vernacular ways with the Wendy’s Twitter account. LÄS MER