Sökning: "message virality"

Hittade 3 uppsatser innehållade orden message virality.

  1. 1. To whom do we listen, and why? : An exploratory study into how young adult consumers experience TikTok electronic word-of-mouth product recommendations

    Magister-uppsats,

    Författare :Clara Dahlgren; Leon Enshagen; [2023]
    Nyckelord :TikTok; eWOM; Consumer Purchase Behaviour; Algorithmic Virality; Social Media;

    Sammanfattning : Background: Over time, social media platforms have become a part of people’s daily lives. Social media allows consumers to share thoughts, ideas, and experiences with other consumers, and eWOM evolved. LÄS MER

  3. 2. How to Shoot a Virus (With) a Message : A study on the usage and effect of coronavirus messages on Weibo

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Wei Chao; [2020]
    Nyckelord :health crisis communication; Coronavirus; social media messages; sensemaking; efficacy; social media engagement; Crisis and Emergency Risk Communication Framework; message virality;

    Sammanfattning : This study investigates what roles the Chinese state-owned media play in the Covid-19 outbreak in terms of what kind of messages they delivered on Weibo and the quality of the messages. It also explores how the public is engaged with these messages on Weibo. Both the messages and the engagement are examined by mix-method content analysis. LÄS MER

  4. 3. Keep calm and Die : Political satire in advertising, lessons from Slovakia

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Kristina Talabova; [2020]
    Nyckelord :Political satire; Advertising; Attitudes; Marketing Communications; Millennials;

    Sammanfattning : Background: In the age of Millennials, when traditional advertising no longer holds the same power as before, an interesting trend has developed. Controversial politicians are on the rise and for-profit companies are starting to realize the opportunity to reach the hearts of Millennials with the use of political satire in advertising. LÄS MER