Sökning: "mfs handelshögskolan"

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  1. 1. Establishing in a BoP market - the Bangladeshi way. A MFS-study in Bangladesh.

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Maria Paulsson Rönnbäck; Anna Peterson; [2010]
    Nyckelord :BoP; Bangladesh; poverty; arsenicosis; MFS;

    Sammanfattning : The Base of Pyramid (BoP) concept has been developed during the last decade as a response to the insufficient work made by the aid and development sector. The BoP advocates promote the idea of poor people as potential customers, and developing countries as potential profitable markets. LÄS MER