Sökning: "microfoundations of logics"

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  1. 1. "The client is always right" - How PR consultants respond to institutional pluralism

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Oskar Alktun; Hanna Svenonius; [2018]
    Nyckelord :institutional logics; institutional pluralism; microfoundations of logics; individual-level responses; public relations consultants;

    Sammanfattning : This thesis advances the fairly nascent literature on how individuals respond to institutional pluralism by studying how Public Relations (PR) consultants relate to their clients. Consultants in general - and PR consultants in particular - act in a unique institutional context, where they must act in consideration of each client's institutional logic, as well as their own. LÄS MER