Sökning: "microtransaction"

Visar resultat 1 - 5 av 7 uppsatser innehållade ordet microtransaction.

  1. 1. Från plånbok till spelglädje En kvalitativ studie om mikrotransaktioners påverkan på kundvärdet i spel

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Lukas Bolin; Samuel Johansson; [2023-08-25]
    Nyckelord :microtransaction; customer value; loot box; battle pass; skins;

    Sammanfattning : Bakgrund: Mikrotransaktioner är en form av betalning där man erhåller en virtuell vara eller tjänst till låga kostnader. Den negativa effekten av mikrotransaktioner som ofta porträtteras av media är ett problem och spelutvecklare står därför inför en utmaning att forma spel som tilltalar alla typer av spelare, både de som är för och emot mikrotransaktioner. LÄS MER

  3. 2. The Dark Patterns of Battle Passes : Investigating player attitudes to a growing type of microtransaction

    Master-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Eric Fredriksson Friman; Ola Zätterlund; [2023]
    Nyckelord :Dark patterns; battle passes; microtransactions; end users; HCI;

    Sammanfattning : In recent years, many PC and console video games have seen a shift towards live service models as a means of generating recurring revenue through in-game purchases called microtransactions. Microtransactions have been linked to the concept of dark patterns—design patterns that favour the service at the expense of the end user—due to their possible negative impact on the user experience. LÄS MER

  4. 3. Social Elements of Gaming and Microtransaction Purchases : A multiple case study exploring perceived values’ influence on players’ willingness to purchase microtransactions and how these are affected by social elements of gaming.

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Felix Ekeroth; Viktor Sandoff; [2023]
    Nyckelord :Microtransaction; Perceived Value; Attribute; Consequence; Value; Social Element of Gaming;

    Sammanfattning : Background: Incorporating microtransactions has become a popular business model for video game publishers as it ultimately provides stability and reduces financial risk. While microtransactions are becoming increasingly prevalent, they do not come without trouble as they have been linked to unfair gameplay advantages and reduced satisfaction with the game. LÄS MER

  5. 4. Microtransactions and lotteries in video-games

    Kandidat-uppsats,

    Författare :Simon Barkman; Marcus Mattsson; [2019]
    Nyckelord :Microtransactions; Hedonic-motivation systems adoption model; HMSAM; Hedonic motivations; Cognitive absorption; Loot boxes; Freemium; Virtual goods;

    Sammanfattning : Microtransactions are part of a business model used almost extensively in the video-gaming industry where developers offer virtual goods or features via micropayments. The concept is relatively new and still unknown to many but deeply rooted in modern video-game developers’ business strategies. LÄS MER

  7. 5. In what ways do game design students perceive microtransactions in free-to-play online PC games?

    Kandidat-uppsats, Uppsala universitet/Institutionen för speldesign

    Författare :Jakub Wolfram; Rebecka Näsberg; [2019]
    Nyckelord :Cosmetics; dark design; dark patterns; freemium; free-to-play games; gaming community; in-game items; loot boxes; microtransactions; online PC games; pay-to-win; surprise mechanics; video games; virtual currencies;

    Sammanfattning : In recent years, microtransactions have become a norm for monetization and a standardbusiness model in free-to-play games. This is something that affects multiple individuals andhas caused quite a stir among players. LÄS MER