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Visar resultat 1 - 5 av 20 uppsatser som matchar ovanstående sökkriterier.

  1. 1. From Minutes to Millions: Explaining the Link Between Time Scarcity and the Addicts of Microtransactions : A Quantitative Study

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Sebastian Dietrichsteiner; Amir Hukic; [2023]
    Nyckelord :Randomized virtual cosmetics; Definite virtual cosmetics; Limited Time Scarcity; Purchase Intention; Theory of Planned Behaviour; Addictive Factors; Microtransactions; Gaming Industry; Gambling;

    Sammanfattning : Microtransactions is a relatively new concept within the gaming industry witha very large monetary value for businesses. Companies utilize persuasivedesign strategies such as time-based scarcity in order to incentivize players tospend money on microtransactions which in turn creates addiction towardsmicrotransactions. LÄS MER

  3. 2. Why do players buy in-game items : An exploration into microtransactions and their effect on flow

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Adam Christopher Karboub; Marc Orozco Sebastian; [2023]
    Nyckelord :Free-to-play games; Microtransactions; Flow Theory; Exchange Theory; Gaming; Skins;

    Sammanfattning : Background: In the last couple years, the free to play sector in gaming has taken a rise compared to their pay to play counterparts, being able to generate up to 85% of all gaming revenue. More and more game developers have opted to change their game from a paid model to a free-to-play business model, with prominent cases being games like CS:GO and Overwatch. LÄS MER

  4. 3. Nyckeln till hållbart spelande : Vikten av transparens i mikrotransaktioner för att genomföra informerade beslut

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för informationsteknologi

    Författare :Admir Hafizovic; Viktor Thorsén; [2023]
    Nyckelord :Microtransactions; transparency; informed decision-making; sustainability; Mikrotransaktioner; transparens; informerade beslut; hållbarhet;

    Sammanfattning : Transparens är avgörande för att förbättra hållbarheten förmikrotransaktioner i spel, eftersom det gör det möjligt för spelarna att fattainformerade beslut. Men det är viktigt att ha en balans eftersom för myckettransparens kan ha negativa ekonomiska konsekvenser för företagen, då detkan avskräcka köp. LÄS MER

  5. 4. The Dark Patterns of Battle Passes : Investigating player attitudes to a growing type of microtransaction

    Master-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Eric Fredriksson Friman; Ola Zätterlund; [2023]
    Nyckelord :Dark patterns; battle passes; microtransactions; end users; HCI;

    Sammanfattning : In recent years, many PC and console video games have seen a shift towards live service models as a means of generating recurring revenue through in-game purchases called microtransactions. Microtransactions have been linked to the concept of dark patterns—design patterns that favour the service at the expense of the end user—due to their possible negative impact on the user experience. LÄS MER

  7. 5. Consumer perspectives towards monetization and its impact on AAA game designs

    Master-uppsats, Uppsala universitet/Institutionen för speldesign

    Författare :Jubril Ahmadu; [2023]
    Nyckelord :Monetization; microtransactions; consumer; consumer market; game design; video games;

    Sammanfattning : Monetization is now a fundamental aspect of video game creation and currently, all developers are trying to utilize it in the various designs of their games. Contemplating the monetized aspect of video games, this research has seen a gap in the studies pertaining to monetization from the perspective of the consumers, who are also the gamers and the buyers of these monetization designs. LÄS MER