Sökning: "mid-roll"

Hittade 1 uppsats innehållade ordet mid-roll.

  1. 1. Are 5-Second Online Video Advertisements Effective?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Anna Schuster; Jokubas Kuprevicius; [2017]
    Nyckelord :5-second; Online video advertisements; 15-second; effectiveness; advertisement length; interruption; brand recall; message recall; likeability; pre-roll; mid-roll; YouTube; Business and Economics;

    Sammanfattning : 5-second online video advertisements have emerged in the advertising scene as an ultra-short, theory defying phenomenon and scholars have yet to fully study its effectiveness. Up until recently, marketers have understood that advertisement effectiveness depends upon advertisement length, justifying the use of longer advertisement forms of 15-seconds or more. LÄS MER