Sökning: "middle-market"

Hittade 3 uppsatser innehållade ordet middle-market.

  1. 1. The Escape of Mediocrity : A theoretical analysis of a given market condition

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Sarah Fredriksson; Grete Simanaityte; [2012]
    Nyckelord :positioning; repositioning; middle-market; market polarization;

    Sammanfattning : Previously, the rich customers bought expensive luxury goods, the impoverished customers bought cheap low quality merchandise and the middle class customers stayed true and loyal to the middle market. However, today there has been a change in the customer shopping behaviour, especially among the middle class customers who no longer want to be stuck in mediocrity. LÄS MER

  3. 2. Is the luxury industry finally catching up online?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Anne Meurling; [2011]
    Nyckelord :luxury; online; luxury online; experience economy; hesitation; time;

    Sammanfattning : The nature of luxury has undergone several changes in the last decades. Fromthe pure functional meaning, to a highly individual matter and shifted to anexperiential luxury paradigm. LÄS MER

  4. 3. Establishing in China’s ‘good-enough’ market - - A benchmarking study on Scandinavian engineering industries’ further establishment in China

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Per Wiklund; Yixin Fang; [2008]
    Nyckelord :Uppsala internationalisation model; industrial behaviour; market segmentation; good-enough market; growth strategy; China; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Title: Establishing in China’s ‘good-enough’ market - A benchmarking study on Scandinavian engineering industries’ further establishment in China. Problem discussion: The Chinese market is gaining importance for Scandinavian engineering industries and is by many considered a crucial market to be successful in. LÄS MER