Sökning: "mikael hanicke"

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  1. 1. Strategy for customer expansion

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Fredrik Jaldin; Mikael Hanicke; [2002]
    Nyckelord :Market Channels; Partnership; Buying Behavior; Business Segmentation; Targeting and Positioning;

    Sammanfattning : This study offers a description of Schenker Dedicated Services AB (SDS) and their current problem with identifying their most promising target markets andpotential customers at these markets. The purpose of the thesis is to explore what possibilities SDS have to reach their objective to grow in terms of new customers, sales, profit and position at the market. LÄS MER