Sökning: "millennials media"
Visar resultat 1 - 5 av 83 uppsatser innehållade orden millennials media.
1. THE IMPACT OF CANCEL CULTURE ON CONSUMERS IN THE FASHION INDUSTRY - An exploratory qualitative study on post-millenials
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The growth of cancel culture has been rapid within marketing and consumption during recent years. With the emergence of cancel culture, consumers have been enabled to use their voices to hold brands accountable, where social media has made information easily available making consumers constantly informed. LÄS MER
2. The Bouquet of Wine Consumption Drivers
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. LÄS MER
3. Influencer Whitelisting & Dark Posts : A Cross-generational Study on Consumers’ Perception and Trust in Social Media Advertisement
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : This paper investigates the perception of dark posts in influencer whitelisting (IWL) and their impact on consumers’ trust compared to other forms of sponsored content on social media. The study employed a mixed-methods approach involving a survey with open-ended questions to gather data from participants across different generational cohorts - GenZ, Millennials and Gen-X. LÄS MER
4. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz
Kandidat-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). LÄS MER
5. Vad motiverar olika generationer till att äga företag? : En studie baserad på individer i generationerna Millennials, Generation X och Baby Boomers
Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)Sammanfattning : Under de senaste åren har antalet företagare ökat i Sverige och på dagens arbetsmarknad befinner sig just nu fyra generationer. I denna studie fokuserar vi på de tre generationer som utgör den största delen av arbetsmarknaden; Millennials, Generation X och Baby Boomers. LÄS MER