Sökning: "millennials"

Visar resultat 1 - 5 av 215 uppsatser innehållade ordet millennials.

  1. 1. The Home Office, A New Perspective on Workstation Design

    Master-uppsats, Lunds universitet/Produktutveckling

    Författare :Johan Rogberg; [2021]
    Nyckelord :Workstation; Home office; Office furniture design; Covid-19; Technology and Engineering;

    Sammanfattning : The development of office furniture design has been stagnant while digital technology has changed drastically over the last decades. There is a need for a new approach in order to bring the design of the office workstation into the future, which this thesis sets out to contribute to. LÄS MER

  2. 2. LEADERSHIP'S ROLE IN MOTIVATING MILLENNIALS : A study of how organizational leaders motivate millennials in the workplace.

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Sarah Hanssen; Ayelen Rojas Alvarez; [2021]
    Nyckelord :Leadership; Motivation; Millennials; Work-environment;

    Sammanfattning : The authors of this bachelor thesis have concluded that along with previous studies, organizational leaders focus on extrinsic motivation strategies to motivate employees and do not take into consideration each individual's internal motivation. It was also discovered that organizational leaders focus on fulfilling the lower level and higher level needs of the employees, known as the hygiene factors and motivators. LÄS MER

  3. 3. To dare or not to dare – taking a stand in marketing campaigns - How companies’ decisions to take a public standpoint in social issues affect consumers’ perceptions and behaviour

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Amanda Lindén; Rebecca Lindén Pagoldh; [2020-06-23]
    Nyckelord :Corporate social responsibility; CSR marketing; Social Marketing; Brand Activism; Gender equality; Millennials; Goodwash; Resistance;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. The Mystery of Social Media Influencers Influencing Characteristics : An exploratory study on how social media influencers characteristics influence consumer purchase intentions

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Amanda Håkansson; Emelie Jansson; Noah Kapteijn; [2020]
    Nyckelord :SMI; purchase intentions; SMI characteristics; attractiveness; similarities; authenticity; trustworthiness;

    Sammanfattning : Background: Social media have had a big influence on consumers engagement and the upcoming of social media influencers. Social media influencers are often seen as people who are similar to their audience and could be seen as strong opinion leaders. LÄS MER

  5. 5. Attracting and Retaining Millennials in the lCT sector

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Författare :Jonatan Selin; Moa Westermark; Shené Abdul; [2020]
    Nyckelord :;

    Sammanfattning : .... LÄS MER