Sökning: "miranda kyker"

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  1. 1. "Julia i 6B är en hora": En kvalitativ receptionsanalys av Talitas kampanj "Julia"

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Liselotte Gruving; Marthina Sandberg; Miranda Kyker; [2022]
    Nyckelord :Reception analysis; non-profit; social marketing; shock advertisement; Receptionsanalys; ideella organisationer; social marknadsföring; chockreklam;

    Sammanfattning : The purpose of this study is to address and understand how shock advertising can be used for the social marketing of non-profit organisations in Sweden. To better understand shock advertising in the Swedish context a case study of a campaign published by the Swedish non-profit organisation Talita, with the purpose of bringing attention and awareness to the problem of prostitution happening at younger ages in Sweden, is performed. LÄS MER