Sökning: "miranda schüler"

Hittade 2 uppsatser innehållade orden miranda schüler.

1. 1. Designed by me - Motivations and barriers affecting consumers' willingness to co-create products in the physical store

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Miranda Schüler; Michelle Fee Maier; [2018]
   Nyckelord :Co-creation; In-store co-creation; New product development; Retailing; Consumer motivation;

   Sammanfattning : Purpose: The rise of e-commerce has caused a dramatic shift in consumer behavior. Therefore, strategies in bricks-and-mortar retailing need to be adapted to ensure the continued relevance of physical stores. The purpose of this thesis work is to discover opportunities for shopper-centric and experience-focused brick and mortar retail in the future. LÄS MER

3. 2. Shaping minds to increase ecological consumption?

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Zi-Hoon Park; Miranda Schüler; [2016]
   Nyckelord :Ethical framing; Goal framing; CSR; Ethical consumption;

   Sammanfattning : The purpose of this paper is to provide insight into Swedish consumers' attitudes and behavior regarding their purchasing of ecological food and household products. We also aim to investigate if, and how, negative goal framing can affect consumers in their purchase behavior and evaluation of these products. LÄS MER