Sökning: "mobile lbs retail applications"

Hittade 1 uppsats innehållade orden mobile lbs retail applications.

  1. 1. What's in it for me? A qualitative study of consumers’ sensemaking and value creation using mobile location-based service retail applications

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Johan Ekendahl Gladh; Julia Bergström; [2017]
    Nyckelord :digitalisation; sensemaking; retail digitalisation; value co-creation; mobile lbs retail applications; Social Sciences;

    Sammanfattning : The research on digitalisation has experienced a shift in the last decade, and animportant facilitator of the effects of business World digitalisation is the increased use of mobile devices. Furthermore, research on value creation has also gone through changes recently. LÄS MER