Sökning: "monetisation"

Visar resultat 1 - 5 av 6 uppsatser innehållade ordet monetisation.

1. 1. Organisational capabilities for monetising on digital transaction platforms. A single case study in the MedTech industry

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julia von Riegen; Martina Alexandra Ohlsson; [2022]
   Nyckelord :Digital business model transformation; digital platforms; platform monetisation; organisational capabilities; Business and Economics;

   Sammanfattning : The purpose of this study is to explore what organisational capabilities are needed to monetise on the value of a digital transaction platform during a business model transformation. The study brings forward six capabilities which are divided into the three themes: enable, create and capture. LÄS MER

3. 2. Fan Engagement Practises Through Digital Utilisation to Generate Revenue: A Manchester City Football Club Case Study

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :James McHugh; Oliver Manuel Krieg; [2021]
   Nyckelord :Digital Utilisation; Football Industry; Fan Engagement; Monetisation; Business and Economics;

   Sammanfattning : The purpose of this study is to contribute to existing research and add new research within the field of fan engagement practises that can be used through digital utilisation, in order to generate revenue within the football industry. The outcomes from the research are designed in a way that can assist other clubs and their management teams within the industry, who are looking to improve their offering in this area. LÄS MER

4. 3. Accelerating growth - Determinants of revenue growth in technology startups

   M1-uppsats, Lunds universitet/Produktionsekonomi

   Författare :Tor Berglund; Nicholas Peebo; [2019]
   Nyckelord :Capabilities; technology; monetisation; market entry; resources; revenue growth; SCA; startups; strategy; value proposition; WTP; Business and Economics;

   Sammanfattning : In today’s competitive market landscape, companies in an early phase with a business model that in the long term is expected to generate revenues from a global customer base, are facing increasing challenges to realise their growth targets. At the same time, global economical, technological, and societal megatrends forces incumbents and new challengers alike to adapt their modus operandi. LÄS MER

5. 4. How To: Create Value : The Work and Economic and Social Value Creation of YouTube Crafting Channels

   Master-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

   Författare :Elna Isaksson; [2018]
   Nyckelord :YouTube; social media; work; labour; digital work; digital labour; cognitive work; communicative work; co-operate work; economic value; social value; participation culture; monetisation; commodification; Marxism; crafting; tutorials; Cultural Sciences;

   Sammanfattning : This master’s thesis examines the digital work performed on video-sharing platform YouTube. This study aims to analyse the business model of Web 2. LÄS MER

7. 5. Profit or Loss? Exploring the Decision-Making Value of Natural Capital Accounting for Businesses

   Master-uppsats, Lunds universitet/Internationella miljöinstitutet

   Författare :Elena Talalasova; [2017]
   Nyckelord :natural capital accounting; corporate decision-making; integration; environmental information; monetary evaluation; Earth and Environmental Sciences;

   Sammanfattning : The aim of the study at had was to explore the potential of Natural Capital Accounting (NCA) to integrate environment into business decision-making. In order to fulfill the aim, the research was split into three main parts. LÄS MER