Sökning: "moral- and strategic motives"

Hittade 2 uppsatser innehållade orden moral- and strategic motives.

1. 1. How to Make a Narrative Fly?

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Kevin Fritz; [2023]
   Nyckelord :Brand legitimacy; discursive theory; lexical choices; semiotic resources; narrative; multimodal critical discourse analysis; SAS; storytelling; strategic communication; digital media; Social Sciences;

   Sammanfattning : The airline industry has been heavily affected by crises that have occurred in the last years. By using the theory of brand legitimacy and storytelling, a multimodal critical discourse analysis was conducted. 2020 is a year by many seen as a paradigm shift, due to the Covid-19 pandemic. LÄS MER

3. 2. Corporate Social Responsibility – Business strategies or social initiatives? : A qualitative study on CSR within the Indian context

   Kandidat-uppsats, Högskolan i Jönköping/HLK, Globala studier

   Författare :Johanna Wängdahl; Emmy Hodén; [2017]
   Nyckelord :India; Corporate Social Responsibility; moral- and strategic motives; CSR law;

   Sammanfattning : Together with the globalized corporate world come a number of social and environmental issues, many times caused by the corporations themselves. However, it happens that corporations do not take their responsibilities in limiting their sometimes, harmful practices. LÄS MER