Sökning: "moralkulturer"

Hittade 1 uppsats innehållade ordet moralkulturer.

1. 1. I ögat av en firestorm- en netnografisk studie om svenska parakrisers dynamik

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Johanna Dovander; Lovisa Bergström; [2019]
   Nyckelord :strategic communication; crisis communication; public relations; paracrisis; firestorm; social media; crisis management; moral cultures; victimhood culture; strategisk kommunikation; kriskommunikation; parakris; sociala medier; krishantering; moralkulturer; offerkultur; Social Sciences;

   Sammanfattning : In Sweden, we increasingly face headlines where organizations are accused of inappropriate statements, offending ads and unethical actions. These firestorms, which emerge without any warnings, cause major challenges for organizations’ marketing communication. LÄS MER