Sökning: "multi-channel sales system"

Hittade 3 uppsatser innehållade orden multi-channel sales system.

  1. 1. Take time to make time : What to consider when managing multi-channel sales systems with the objective to increase sales efficiency

    Master-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

    Författare :RAGNAR ALM; RUDY KYRÖNLAHTI; [2016]
    Nyckelord :multi-channel sales system; multi-channel management; multi-channel customer;

    Sammanfattning : Traditional sales systems have been disrupted by technological developments. In order to  adapt, companies are changing the way they interact with their customers in business-to-business markets. In the last three decades, multi-channel strategies have spurred the proliferation of different sales channels and new ways of managing sales systems. LÄS MER

  3. 2. Omnichannel Development within the Swedish Fashion Retail Industry

    Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

    Författare :August Ejnarsson; [2016]
    Nyckelord :Omnichannel; Retail; Omni; Fashion; Multi; Channel; Cross; Omnikanal; Mode; Handel; Detaljhandel;

    Sammanfattning : Omnichannel is the latest shift in retail which is driven by new technological advancements and changes in customer behaviors. In order to stay competitive retailers are required to integrate their sales and communication channels and deliver a seamless shopping experience to the customers. LÄS MER

  4. 3. Developing a WMS in an omni-channel environment

    Master-uppsats, Lunds universitet/Teknisk logistik

    Författare :Gustav Linde; Jonathan Åkerblom; [2016]
    Nyckelord :Software requirement specication engineering; WMS; Multi-channel; Omni-channel; E-commerce; Retail; Cloud-based; SaaS; Warehouse operations; WHM; Information System; Design Science Research; Technology and Engineering;

    Sammanfattning : Den så kallade multikanals-strategin myntades redan på 90-talet som ett sätt att beskriva återförsäljares användning av två eller mer kanaler för att sälja produkter och tjänster till kunder. I mitten på det första årtiondet började det här begreppet att evolvera på grund av framväxande diskussioner kring integration mellan säljkanalerna. LÄS MER