Sökning: "multichannel retailing"

Visar resultat 1 - 5 av 20 uppsatser innehållade orden multichannel retailing.

  1. 1. The (Mis)alignment between Offline and Online Brand Image

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sophie Johansson; Emma Källström; Madeleine Erikson; [2022]
    Nyckelord :Brand Image; Brand Image Alignment; Brand Associations; Retailing; Multichannel; Business and Economics;

    Sammanfattning : Title: The (Mis)alignment between Offline and Online Brand Image: A Qualitative Study based on Customers’ Brand Associations of the Swedish Beauty Retailer Kicks. Purpose: The purpose is to explore the alignment or misalignment of a beauty retailer’s offline and online brand image based on customers’ brand associations. LÄS MER

  3. 2. How Covid-19 affected Omnichannel retailing and the use of Showrooming

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Ricardo Mansour; Ronit Hoque; [2021]
    Nyckelord :Showrooming; Reverse Showrooming. Omni- and Multichannel retailing; Free riding; Effects of showrooming.;

    Sammanfattning : Purpose - The purpose of this thesis is to first describe and secondly to create a deeper understanding of what purpose a store has in omnichannel retailing. It is important to clarify that the study is to be of use for companies as to help them understand their customers' perspective. LÄS MER

  4. 3. A comparative study between fully digital retailers and partly digital retailers on the Swedish sports nutrition market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jacob Tengelin; [2020-07-23]
    Nyckelord :E-commerce; M-commerce; multichannel retailing; digitalization; sports nutrition market; business model adaptation; SWOT analysis;

    Sammanfattning : Digitalization has a big impact on the retailing market. Customer behaviour is changing towards an increasing preference for digital sales channels. It is a challenge for companies to adapt to the rapid market changes. Barriers of market entry for digital retailers are decreasing and the competition is getting tougher. LÄS MER

  5. 4. Integrate…then they might be all yours : A research on how Omnichannel retailing could affect customers Brand Loyalty.

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Erdanos Haile; Melanie Björk; [2019]
    Nyckelord :Omnichannel; Omnichannel Retailing; Customer Satisfaction; Customer Experience; Brand Loyalty; Attitudinal Loyalty; Behavioural Loyalty;

    Sammanfattning : Omnichannel has become a central part of future retailing and is expected to be implemented by multiple brands. Omnichannel is an extension of multichannel enquiring complete integration between channels. LÄS MER

  7. 5. Beslutsfattande i ny skepnad

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Tanja Gandrup; Matilda Forsén; [2019]
    Nyckelord :Consumer decision-making; Choice tactics; Online shopping; Consumer behavior; Grocery shopping;

    Sammanfattning : The pace of which the online grocery channel is growing suggests that it is no longer sufficient to understand consumer behavior in the context of a traditional brick and mortar store. It is instead becoming increasingly important to understand how consumers behave and make decisions in a digital setting. LÄS MER