Sökning: "multichannels"
Hittade 3 uppsatser innehållade ordet multichannels.
1. Big data och CRM:s roll för konkurrenskraft i B2B-företag : En fallstudie kring hur konkurrenskraften i B2B-företag påverkas av big data och CRM
Kandidat-uppsats, Södertörns högskola/MedieteknikSammanfattning : As a result of the increased use of the Internet, there are a number of challenges and opportunities regarding the ability to strengthen or weaken the competitive advantage between organizations. One of the challenges is an increased need to gather and manage large amounts of data (big data) as well as the need to develop processes and strategies for customer relationship management (CRM). LÄS MER
2. Paint´n Roll Omnichannels: A study of retail channel integration, channel content and their impact on customer satisfaction, purchase intention and brand attitude
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Parallel to the digitization of Western societies retailers have been offering customers more and more meeting points and places for transactions. Today you can not only shop in physical stores or online, but through both channels simultaneously. LÄS MER
3. Optimization of sales in fashion retail by warehouse integration in multichannels
Master-uppsats, Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/EkonomihögskolanSammanfattning : Issue of study: The thesis studies the optimization of sales in fashion retail by integrating multichannels. The multichannel integration relates to reallocation of articles between brick and mortar store warehouses and online warehouses. LÄS MER